Put some magic in your mug.
Campaign, Toolkit, Video
Celestial Seasonings, the iconic tea brand, asked us to reimagine their ‘Put some magic in your mug’ campaign. With a whole new visual language that embodies the soothing rituals of tea-drinking, we’re transporting people to a place where every sip is pure enchantment.
Visual expression
A design system created specifically for this campaign features a cosy and comforting colour story, dynamic type treatments, and expressive product photography. We then dive into how these elements should be thoughtfully applied across a diverse media platform, including digital applications, social channels and retail displays.
More good stuff.
Let’s shape
what’s next.
We put ourselves at the heart of your brand to define ambitions, drive creative and create experiences that keep your brand moving forward.