Bridging the gap between concept and reality.
Interactive Experience, Website, Motion
James Latham’s Cladding Visualiser is a game-changer for designers, architects and specifiers. We partnered with their team to create an interactive online tool that simplifies and enhances the process of specifying timber cladding. With so many timber species, finishes and colours to choose from, it’s often challenging to envisage how each will look on an actual building. This Visualiser bridges that gap, offering true-to-life previews of cladding options on a range of building types, making the design process more intuitive than ever.
A tailored experience for every project
The Visualiser starts with a traditional house view, but users can easily switch to a modern home, commercial building or terrace setup instantly. It’s flexibility at its finest, letting users explore how different cladding styles look across various architectural contexts.
Little details for a big impact
With options to change cladding orientation and profiles, explore 3D close-ups and even view designs in different lighting conditions, the Visualiser goes beyond a basic preview. And, with up to 30 timber species and textures to choose from, it’s designed to grow alongside James Latham’s product portfolio. It’s a tool that will continue to evolve, just like the projects it inspires.
Every detail, down to the grain
This is more than a design tool – it’s a chance to experience cladding before it’s even installed. Real-life scans capture every groove, knot and texture with precise accuracy to showcase the true beauty of the timber. The result isn’t just a selection of options – it empowers the user to make confident decisions.
A personal touch
The Visualiser becomes the gateway to a seamless user experience. Customers can order cladding samples, book time with James Latham’s experts or download a tailored brochure of their selections. By capturing project details along the way, it ensures James Latham can deliver personalised support and the perfect cladding solutions, every time.
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